Expanding Retail Channels for a D2C Health Nutrition Brand

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Case Studies

- Project Industry

Overview

A Direct-to-Consumer (D2C) company in the health and nutrition space sought to diversify its sales channels by entering offline markets, including general trade and modern trade across India. To support this ambitious goal, the company needed to quickly build a team that could manage and scale operations nationwide.

Challenges

The key challenge for the client was to recruit the right talent across various leadership, operational, and managerial roles within a short timeframe. This included establishing a presence in multiple cities, developing a general trade network, and expanding into modern trade. The client needed rapid recruitment of skilled professionals for roles such as:

State Heads and City Heads to oversee operations across India’s zones.

A Modern Trade Head and Key Account Managers to manage relationships with large retail chains.

Store Managers and Operations Managers to manage daily operations in newly opened retail stores.

Solution Provided by Talentiser

Talentiser partnered with the client as their exclusive Recruitment Process Outsourcing (RPO) partner, managing the entire recruitment process across India.

Key contributions of Talentiser included:

1. Strategic Hiring Across India:

Talentiser helped the company recruit State Heads and City Heads for each of India’s zones—North, South, East, and West—ensuring a strong leadership presence in every region.

They also assisted in the recruitment of a Modern Trade Head and Key Account Managers to handle relationships with retail chains and ensure the smooth entry of the brand into modern trade channels.

2. Store and Operations Recruitment:

Talentiser played a critical role in enabling the company to open 50+ stores across 18 cities within the six-month timeline.

We helped hire 40 Store Managers and 5 Operations Managers, who were crucial for day-to-day management of the new retail locations, ensuring smooth operations from the start.

3. Rapid Scaling:

The company was able to expand its offline presence swiftly, with Talentiser providing the required talent in under six months. This recruitment drive enabled the company to tap into offline retail channels successfully, enhancing its reach and market share.

- Conclusion

Result We Achieved