Talentiser Strategy to help Innovapptive acquire Tier-1 Leadership Talent in Hyderabad

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Case Studies

- Project Industry

Company Overview

Innovaptive is an enterprise SAAS company headquartered in Hyderabad, India. The company operates in the rapidly growing EAM SAAS space, with backing from marquee investors like Tiger Global and Vista Equity Partners. As the company continues to scale, it faced the challenge of acquiring high calibre talent for leadership roles, particularly in a market like Hyderabad.

Challenges

1. Location:

Despite Hyderabad’s growing tech ecosystem, attracting top-tier leadership talent especially with SAAS experience posed a challenge due to perceptions of the city’s market maturity relative to established tech hubs like Bangalore and international markets.

2. Talent Availability:

Tier-1 leadership talent, especially with specialized experience in enterprise SAAS, was in high demand and short supply within India. Talentiser needed to source individuals who not only had domain expertise but also experience leading large teams and scaling businesses.

3. Employer Branding:

As a growing company, Innovaptive’s brand recognition was limited compared to established SAAS companies in the tech space. A lack of visibility made it harder to attract seasoned professionals who might be more inclined towards established tech firms or startups with well-known founders.

Solutions Implemented

1. Positioning of the Company:

Talentiser worked diligently to present Innovapptive as a compelling place to work by highlighting its growth trajectory, funding from marquee investors, and the future opportunities the company offered. Special attention was given to showcasing innovative products, its focus on the large enterprise market in US, and its potential to become a major player in the EAM SAAS space.

2. Founder and Board Member Profiles:

Talentiser invested in crafting strong narratives around its founders’ track record and the expertise of its board members. This strategic profiling helped build trust and credibility in the marketplace, making the company more attractive to top-tier talent.

3. Expanding the Talent Pool Reach:

To overcome the talent shortage in Hyderabad, Talentiser expanded its search globally, tapping into talent pools from other Indian cities like Bangalore, and even from international markets, particularly the United States. By showcasing the unique opportunities within the company and offering competitive packages, Talentiser was able to broaden its hiring horizons.

- Conclusion

Result We Achieved

Through these strategic efforts, Talentiser successfully filled several key leadership positions, overcoming challenges related to location, talent availability, and employer branding. Notable hires included: