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Talentiser’s Role in Nykaa’s B2B Ecommerce Team Expansion through Acquihiring

  • Case Studies
- Project Industry
Company Overview:

Nykaa, a leading fashion e-commerce company based in Gurgaon, sought to expand its capabilities by entering the B2B e-commerce space. Nykaa turned to acquihiring to gain the talent quickly for this expansion. 

- Challenges
Nykaa needed to scale its B2B efforts and wanted to hire Tech Talent as quickly as possible.
Talentiser’s Strategy: Acquihiring of startup Fellafeeds

To help Nykaa meet these challenges, Talentiser recommended an acquihiring strategy, identifying a suitable company to acquire both for its technology and its team. 

1. Identifying Fellafeeds:
  • Strategic Match: Talentiser identified Fellafeeds, a startup with 15 engineers as an ideal acquihiring target. Fellafeeds’ team could be integrated into Nykaa’s B2B e-commerce operations to enhance customer interactions and insights. 
2. Acquisition Benefits:
  • Technology and Talent Integration: Talentiser facilitated Nykaa’s acquisition of Fellafeeds, ensuring Nykaa gained access to both the feedback technology and the talented team behind it. This allowed Nykaa to immediately strengthen its customer engagement tools within the B2B segment. 
  • Accelerating Market Entry: By acquiring Fellafeeds, Nykaa was able to speed up its entry into the B2B market without the delays associated with building new technology and teams from scratch. 
3. Leveraging Local Expertise:
  • Gurgaon’s Talent Pool: With Talentiser’s knowledge of the Gurgaon startup ecosystem, Nykaa was able to onboard a skilled team from Fellafeeds with expertise in SaaS-based customer solutions and product innovation. 
- Conclusion
Result We Achieved

With Talentiser’s guidance, Nykaa successfully acquired Fellafeeds, a strategic move that enabled it to scale quickly in the B2B e-commerce space. The acquisition provided Nykaa with the talent and tools necessary to deliver better customer feedback mechanisms for its B2B clients, accelerating its market entry. Talentiser’s acquihiring approach helped Nykaa establish a strong foundation for future growth in the competitive B2B landscape. 

- Testimonials
Our Happy Clients
I have been working with Talentiser for a few years, and they have consistently delivered excellent results for my hiring needs. They are one of the few consultants who truly excel in recruitment for the SaaS industry.
Puru Govind CEO -Brevo / Pushowl
Puru Govind
Talentiser team has been a great partner for many young ventures. The team specializes in working with startups and they are quickly able to build list of candidates to start engaging with. Would highly recommend them if you are a startup looking to build your team.
Swati KhannaVP Talent – PeakXV
Swati Khanna
Partnering with Talentiser for over 8+ years has been a great experience. Their ability to consistently match our portfolios with the right talent at various levels, while adjusting their approach to our changing needs, has made a significant impact. In addition to individual contributor hires, Talentiser has been instrumental in facilitating successful acqui-hires, a service that has been highly valuable to us.
I highly recommend Talentiser to anyone looking for a reliable and adaptable partner for their hiring needs."
Deeksha Bhandari Accel Partners
Deeksha Bhandari
I’ve been working with the Talentiser team for the past 5 years and they have helped us acquihire several teams to strengthen product and technology capabilities.
The team is prompt and responsive to client needs and I look forward to continue working with them.
Alankrita VP Growth and Investments - Lenskart
Alankrita
At Z47, we work with a limited handful external hiring partners. And, I am truly happy that Talentiser is the one in our list since last many years.
It's heartwarming to see how Talentiser ‘s persistent performance compounded the status of the firm as a "Go to partner" for Z47 (fka Matrix Partners India) and it's portfolio companies since 2017.
Onwards and upwards Team Talentiser !🚀
Debleena DasVP – Z47 - Matrix Partner
Debleena Das
Working with Talentiser has always been a great experience. They consistently provide top-tier candidates, both in tech and non-tech roles. Their professionalism and efficiency is unmatched. Each and every member under Ravi’s leadership is a pleasure to work with.
Aditya Chatterjee HR Head – Adda247
Aditya Chatterjee
Never a position that has not been closed for us by Talentiser. The Talentiser team is extremely professional and easy to work with. They set the bar high and are always prompt. They are invariably the first call whenever a critical mandate comes up.
Gaurav Kriplani Head of People – MPL
Gaurav Kriplani
We've had a positive experience working with Talentiser. Ravi and his team consistently go the extra mile, showing dedication and strong connections. Their efforts have helped us fill critical roles at Prime and across our portfolio. They work hard and deliver results when it matters.
Astha ChandokTA Head – Prime Venture Partner
Astha Chandok
Working with Talentiser has been an incredibly valuable partnership for our organization. Their team consistently delivers high-quality candidates who not only meet the technical requirements but also align with our company culture and values. Their deep understanding of our industry and proactive approach to identifying top talent has significantly streamlined our hiring process.
Jitender Panihar CHRO -Moengage
Jitender Panihar
I highly recommend Talentiser to any organization looking for a recruitment partner that truly understands the complexities of talent acquisition and delivers exceptional results.
Sudhanshu Verma Vice President Human Resources – Anand Rathi
Sudhanshu Verma
- Testimonials
Our Happy Clients
I have been working with Talentiser for a few years, and they have consistently delivered excellent results for my hiring needs. They are one of the few consultants who truly excel in recruitment for the SaaS industry.
Puru Govind CEO -Brevo / Pushowl
Puru Govind
Talentiser team has been a great partner for many young ventures. The team specializes in working with startups and they are quickly able to build list of candidates to start engaging with. Would highly recommend them if you are a startup looking to build your team.
Swati KhannaVP Talent – PeakXV
Swati Khanna
Partnering with Talentiser for over 8+ years has been a great experience. Their ability to consistently match our portfolios with the right talent at various levels, while adjusting their approach to our changing needs, has made a significant impact. In addition to individual contributor hires, Talentiser has been instrumental in facilitating successful acqui-hires, a service that has been highly valuable to us.
I highly recommend Talentiser to anyone looking for a reliable and adaptable partner for their hiring needs."
Deeksha Bhandari Accel Partners
Deeksha Bhandari
I’ve been working with the Talentseer team for the past 5 years and they have helped us acquihire several teams to strengthen product and technology capabilities.
The team is prompt and responsive to client needs and I look forward to continue working with them. I highly recommend Talentiser to anyone looking for a reliable and adaptable partner for their hiring needs."
AlankritaVP Growth and Investments - Lenskart
Alankrita
At Z47, we work with a limited handful external hiring partners. And, I am truly happy that Talentiser is the one in our list since last many years.
It’s heartwarming to see how Talentiser ‘s persistent performance compounded the status of the firm as a “Go to partner” for Z47 (fka Matrix Partners India) and it’s portfolio companies since 2017.
Their exceptional ability in identifying top talent across domain and understanding client unsaid needs is truly remarkable.
Debleena DasVP – Z47 - Matrix Partner
Debleena Das
Working with Talentiser has always been a great experience. They consistently provide top-tier candidates, both in tech and non-tech roles. Their professionalism and efficiency is unmatched. Each and every member under Ravi’s leadership is a pleasure to work with.
Aditya Chatterjee HR Head – Adda247
Aditya Chatterjee
Never a position that has not been closed for us by Talentiser. The Talentiser team is extremely professional and easy to work with. They set the bar high and are always prompt. They are invariably the first call whenever a critical mandate comes up.
Gaurav Kriplani Head of People – MPL
Gaurav Kriplani
We've had a positive experience working with Talentiser. Ravi and his team consistently go the extra mile, showing dedication and strong connections. Their efforts have helped us fill critical roles at Prime and across our portfolio. They work hard and deliver results when it matters.
Astha Chandok TA Head – Prime Venture Partner
Astha Chandok
Working with Talentiser has been an incredibly valuable partnership for our organization. Their team consistently delivers high-quality candidates who not only meet the technical requirements but also align with our company culture and values. Their deep understanding of our industry and proactive approach to identifying top talent has significantly streamlined our hiring process.
Jitender Panihar CHRO -Moengage
Jitender Panihar
I highly recommend Talentiser to any organization looking for a recruitment partner that truly understands the complexities of talent acquisition and delivers exceptional results.
Sudhanshu Verma Vice President Human Resources – Anand Rathi
Sudhanshu Verma
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